Brand source of truth
Brand Guidelines
Our brand guideline is our go-to document that captures the essence of who we are and how we present ourselves. It ensures that everything we create, from logos and colors to typography and imagery, stays consistent and true to our identity. By following these guidelines, we make sure our brand is easily recognizable and trusted by our audience across all platforms and materials. It’s all about keeping our visual and communicative standards aligned to enhance our brand recognition and build lasting relationships with our consumers.
Unleashing Web3 investing, powered by our community.
At GCR, we're leading the charge in Web3 investing, driven by our core values of collaboration, transparency, and trust. Our mission is to break down barriers and provide access to Web3 globally through smart investing. With a community-oriented approach, we offer insights and generate alpha, all while upholding the highest standards of transparency and integrity. Join us as we shape the future of investing together.
our mission
Allow more individuals access to Web3 through investing
our Vision
To democratize Web3 investing globally
our principles
Collaborative, transparent, high standard, trustworthy
Logos
Colours
BLUE
HEX #0505FA
RGB 5, 5, 50
CMYK96, 73, 0, 0
PMS 2132C
DARK BLUE
HEX #04062D
RGB 4, 6, 45
CMYK 100, 93, 46, 69
PMS 282C
WHITE
HEX #F6F6F6
RGB 255, 241, 221
CMYK 5, 2, 7, 0
LIGHT BLUE
HEX #3491D6
RGB 52, 139, 208
CMYK 85, 22, 0, 0
PMS 284C
Light grey
HEX #f0f0f0
medium grey
HEX #CDCDCD
baby BLUE
HEX #C0E7FF
turquoise
HEX #95E7ED
yellow
HEX #FFD800
green
HEX #21D042
Red
HEX #FF173C
Typography
Outfit
Hi!
We’re an investment community dedicated to making a difference in Web3 through the projects we support. The community members invest across the Web3 landscape, including Infrastructure, Social, Gaming, Tooling and Crypto Services. With the backing of our members, including many Web3 founders and builders, we ensure that every project receives not just financial support, but also the resources needed to thrive.
Tone of voice
why it's needed
We want to simplify complex Web3/crypto concepts.
how we sound
We want to present ourselves as domain experts, but maintaining a personable persona.
how we do it
We should write to inspire curiosity and activate engagement.
Our tone of voice and writing guidelines ensure we communicate consistently and authentically. They help us convey our brand’s values and personality in every message, building trust and a strong brand identity. By speaking with one unified voice across all platforms, we make our brand recognizable and relatable to our audience.
Do's
Offer insightful observations.
Pose thoughtful, probing questions.
Start with a bold perspective.
Display a passion for the ecosystem.
Combine enthusiasm with logic.
Match possibilities with evidence.
Highlight your capabilities, objectives, and aspirations.
Inspire with concise, impactful sentences.
Don'ts
Avoid sweeping generalizations.
Avoid obscure crypto jargon/terminology.
Avoid corporate jargon and exagerrated language.
Avoid statements that may be interpreted as arrogant.