1. Conduct Research
Just like any other professional project, a crypto post also demands planning and thorough research. First of all, you don’t want to be boring or repetitive and write about topics that competitors covered many times before. You should check out posts published by other authors on Global Coin Research around your niche to get the first impression. Secondly, you should make an outline of key points and conclusions to summarize your post. Your task is to offer new perspectives and find an alternative point of view, providing real value to your followers.
2. Write a Captivating Headline
Most people don’t spend too much time reading and they won’t give your posts a chance if you don’t write a captivating headline to catch their attention. Titles demand informative but mind-tickling solutions because it’s the only way to inspire people to engage with your content.
Some headlines proved to be very successful. For instance “how to” guides are extremely popular, just like articles with numbers (7 Ways To…) and DIY posts.
If you are still having trouble finding a good solution for your post, you should use Headline Analyzer. It’s a tool that gives you title evaluations based on common SEO standards.
3. Target the Right Audience
As a crypto writer, you must know exactly who are you writing for.
You need to know core values of your audience, their interests, and beliefs, but also a level of education, purchasing power, and other details you might consider relevant to your post. This is the only way to adapt posts so as to match the preferences of an average follower.
4. Solve Problems
Most people are searching for articles that can solve a specific problem. This is why you should provide them with actionable suggestions and practical tips on how to do or use something. Your goal is to explain how things work, describe a product, highlight the shortcomings, and give advice people can really put into practice after reading a post.
5. Use Multimedia Content
A majority of modern posts don’t rely only on textual content. On the contrary, multimedia elements play an important role these days and we strongly suggest you add images, GIFs, or videos to your posts. For instance, posts with images get 94% more views than text-only posts.
However, you don’t want to use boring stock visuals. Create your own content instead of using tools such as:
- Canva: This app makes a graphic design very simple and intuitive.
- Camtasia: It enables beginners to produce and edit video content.
- Piktochart: Piktochart is another graphic design tool with beautiful infographic template
6. Edit and Proofread
Content must be flawless if you don’t want to jeopardize professional credibility. When you finally complete a post, you should leave it for a while and then go back to edit and proofread text. Instructional Solutions recommends in their article on 17 proofreading techniques that can be useful in improving the readability.
Sometimes you won’t have enough time to do it yourself, but you can always use apps like Grammarly or Hemingway or hire a professional editor or proofreader at ServiceScape to do the job on your behalf.
7. Mind the Timing
With all the quality-related details we mentioned, the timing might as well be the last issue on your mind. But if you want to reach perfection, you have to be clever enough to publish posts when they can make the biggest impact.
If there are any hot topics in your niche, you should focus on it and write the corresponding posts. Don’t let great articles go unnoticed just because people are currently not interested. If you write a project review, try to align it with the official release. If you have an event coming, promote it a few days earlier.
Everything you write should be planned well in advance, following the overall strategy of your post.